Welcome to Sportive.com
Your online hub for news and info on sportives, granfondos and all things cycling since 2012.
Check out our events calendar to find a ride near you. From iconic UK cycling challenges like the Dragon Ride or Fred Whitton, to bucket-list European epics like La Marmotte, Paris-Roubaix, Mallorca 312 or L’Etape du Tour, your next adventure is waiting.
Signed up for a ride? Our sportive reports will help you prepare, with the inside word on tackling classics like the Tour of Flanders.
And don’t forget to join our mailing list for the latest sportive news, training tips and kit reviews from our team of passionate cyclists.
New for 2026! Sportive Club
Life’s better in the bunch! Join Sportive Club for exclusive discounts on entries to over 80 UK sportives, plus great savings from some of the top brands in cycling.
Find out more and subscribe today:
Event organisers
If you run a cycling event – whether it’s a sportive, audax, bikepacking race or charity ride – drop us a line about featuring in our calendar.
With over 600,000 active users and 2M+ page views since 2024, Sportive.com is the place to get your event seen.
See our media kit for details on how to connect with our audience.
FAQs
About us
Sportive.com was established in 2012 by Joe Saumarez Smith, an entrepreneur and keen cyclist who discovered the world of sportives after his wife entered him for L’Etape du Tour as a 40th birthday present.
The site now receives over a million page views each year, providing information and advice to new and experienced cyclists alike.
Sportive.com remains dedicated to serving thousands of cyclists in the UK and beyond as they discover their next cycling adventure.
Contact us
Got an event you’d like to list? Advertising query? Want to join our team? Pop us a message below and we’ll get right back to you.




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