EF Pro Cycling to ride in ASSOS kit from 2026

ASSOS of Switzerland, pioneers of technical cycling apparel since 1976, have been revealed as the official technical apparel partner of EF Pro Cycling

The multi‑year agreement spans EF’s men’s, women’s, and development teams and will see ASSOS take over from Rapha as kit supplier to one of pro cycling’s most exciting line-ups.

“This partnership with EF Pro Cycling represents an alignment of values,” said Edwin Navez, ASSOS of Switzerland CEO.

“EF Pro Cycling is known for pushing boundaries – both in performance and in culture – and that mirrors ASSOS’ own pursuit of innovation. Together, we will challenge convention, test limits, and create apparel that delivers real advantages in the most demanding race environments.”

EF Pro Cycling has established itself as one of the peloton’s most distinctive and progressive teams, recognised for its bold racing style, early adoption of gravel cycling with Lachlan Morton, and expressive visual identity – remember those infamous duck helmets at the Giro?

Where EF have established a reputation as the peloton’s mavericks, ASSOS are more renowned for the technical quality of their kit rather than flamboyant design; but with EF having a hand in the new kit, could we see a radical new look from the Swiss masters?

“ASSOS has a long history of setting the standard for innovation in cycling,” says Jonathan Vaughters, EF Pro Cycling Founder and CEO.

“They’ve been pushing boundaries since before many of our riders were born. My first pair of bibs were ASSOS, and they were a revelation. Decades later, they’re still leading the way, producing the most technically advanced clothing in the peloton, and our riders can feel that every time they suit up.

“This partnership is rooted in creating the fastest and best-looking kit in cycling. We’re excited to keep pushing boundaries together.”

The 2026 kit is inspired by themes of exploration and discovery, say ASSOS: “Its bold colour palette evolves EF Pro Cycling’s unmistakable visual identity while introducing a new, almost other‑worldly energy to the peloton.”

Designed as a complete performance system, the kit blends form and function, using colour, materials, and construction with the same purpose‑driven intent as ASSOS’ engineering philosophy – every element serving a role in the pursuit of speed.

The new ASSOS EF Pro Cycling replica kit will also be available to purchase, allowing fans to ride in the same design seen at the highest level of the sport. Engineered for everyday performance and long‑distance comfort, the replica range brings the spirit of exploration, innovation, and racing beyond limits to riders everywhere.

Find out more at www.assos.com

All photos Jered Gruber & Ashley Gruber | Gruber Images.