Sportive.com is aimed at road cyclists of all levels of abilities. Our users are mainly newcomers to road cycling, looking for new events to ride and hints on training, hydration and nutrition and recommendations on what equipment to buy.
Our most popular sections of the site are sportive event listings, followed by product reviews, then sportive event listings and then training tips.
We take our user demographics from Google Analytics but we find this reflected in our feedback from users and also the making up of our weekly mailing list.
Users stats for 2016 to 2019 (unique users/month)
January 2016: 27,990
February 2016: 25,136
March 2016: 29,079
April 2016: 36,482
May 2016: 32,943
June 2016: 34,372
July 2016: 46,644
August 2016: 33,524
September 2016: 37,097
October 2016: 47,429
November 2016 36,003
December 2016 30,808
January 2017 37,023
February 2017 30,495
March 2017 45,143
April 2017 56,217
May 2017 50,669
June 2017 50,853
July 2017 74,842
August 2017 41,814
September 2017 49,351
October 2017 47,071
November 2017 28,566
December 2017 20,236
January 2018 32,914
February 2018 29,688
March 2018 37,297
April 2018 51,344
May 2018 57,220
June 2018 52,297
July 2018 57,240
August 2018 45,960
September 2018 49,474
October 2018 49,562
November 2018 37,910
December 2018 30,311
January 2019: 44.346
February 2019: 38,145
March 2019: 48,195
April 2019: 69,045
May 2019: 81,189
June 2019: 70,374
Gender of users
Male 79%
Female 21%
Age of users
18 to 24 27.50%
25 to 34 33.50%
35 to 44 15.50%
45 to 54 12.50%
55 to 64 5.50%
65+ 5.50%
Where is our audience - top ten
1. United Kingdom 59.06%
2. United States 5.97%
3. Turkey 4.27%
4. Denmark 3.97%
5. Netherlands 2.97%
6. France 2.96%
7. Belgium 2.14%
8. Ireland 1.85%
9. Australia 1.81%
10. Germany 1.65%
Audience by city they live in (top five - Jan to July 2017)
1. London 19.79%
2. Istanbul 1.50%
3. Cardiff 1.39%
4. Birmingham 1.32%
5. Leeds 1.20%
6. Bristol 1.17%
7. Dublin 0.98%
0 Comments