More than 30,000 went to London Bike Show

LONDON, UK - More than 30,000 visitors attended the The London Bike Show and its sister exhibitions The Outdoors Show and The Active Travel Show earlier this month, according to the organisers.

31,912 were admitted to the show, an increase of 5% on 2011, which was the first year for the London Bike Show. The show is the first dedicated cycling show in London and is aimed at all levels of the cycling market, from the recreational and commuter riders to more serious racers.

In total 85,912 visitors attended London’s ExCeL Centre where the Tullett Prebon London Boat Show was also taking place at the same time. Attendees could go to all four shows, although the cross over between the yachties and the cyclists appeared to be minimal.

Geraldine Reeve, manager of the London Bike Show, welcomed the attendance increasing, saying: "The industry has embraced VOS Media and The London Bike Show which we’re really pleased about. We’re extremely passionate about cycling and we’re delighted to be creating a very exciting event for the industry. We’ve already started planning for the 2013 London Bike Show and we’re very confident that the show will be bigger and better again. As cycling continues to grow within the UK we’re determined to keep improving the show to underpin the UK’s cycling industry.”

Exhibitors also said the show had gone well. Dominic Langan, chief executive of Madison, said: "It is clear that London needs a bike show and ExCeL is proving a great venue able to cope with the many tens of thousands of London Bike Show visitors. Madison is delighted with the success of the event and the fact that more and more brands from the world of cycling are taking space, investing in their presence and really giving the show momentum. For Madison it is our premier consumer event of the year."

Dave Taylor, marketing manager of Schwalbe, said: "Busy, and bustling with the right people. Whether you're exhibiting for sales or marketing purposes this is the bike Show to attend".

Read Jennifer Trotman's London Bike Show 2012 report.