Strava, the social network for athletes, is inviting cyclists to join the second annual Global Bike to Work Day Challenge this Thursday 11th May.
Strava users can join the Challenge by clicking here and help make a difference as a worldwide movement of cyclists on one single day, while the hashtag #CommutesCount can be used on other social media channels in support of a better future for cycling.
Last year an average of 223,376 commutes were uploaded to Strava every week, with an average distance of 13.5km and 35 minutes in the saddle. The first-ever Strava Challenge to ride to work saw a total of 79,879 cycling commute activities logged on Strava across 180 countries. As a result, Strava calculate that a total of 514.51 tons of carbon emissions were offset on the day.
Aside from the health benefits, commuting to work by bike can also make an active difference in urban provision for cycling; a number of local authorities have signed up to the Strava Metro programme which aggregates Strava data uploaded by cyclists to show popular cycle routes and peak travel times.
Cities signed up to the prgamme include London, Los Angeles, Sydney, Oslo, Glasgow, Calgary and Portland.
Simon Klima, Director of Local Marketing, commented; "Every time you commute on Strava, you can make a difference. The Strava community can show urban planners how to improve infrastructure for your local area.
"Last year, Strava members who joined our first-ever Global Bike to Work Challenge recorded nearly 80,000 commutes in a single day across the globe. By hosting this Challenge for the second year, we hope to see an even greater movement of cyclists take to the roads. We want to continue to show our commitment and give back to the worldwide community, aiming to make our towns and cities better."
To watch the short film on Global Bike to Work Day, visit http://blog.strava.com/bike-to-work/
For more information on Strava, visit www.strava.com.
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