It still can't buy you a coffee or take the piss out of your floral arm warmers, but the Strava app is getting ever closer to becoming a cyclist's best friend.
The latest update is to the Club feature, designed to be a one-stop-shop for group activities. Strava hope the app will become a place "to meet athletes, get inspired by each other's training, share routes and events, organise group activities, track those activities and analyse and discuss afterwards."
Club members can now stay in touch and interact via discussion boards, posts and comments, while improved leaderboards within clubs allow you to compare your weekly stats to fellow club members.
"We're always looking for new ways to help our community of athletes engage with each other," says William Lee, Product Manager at Strava. "A lot of our athletes rely on their mobile devices for running and riding, so it made sense to bring clubs to mobile and make them as easily accessible as other Strava features.
"Now you can see the top ten athletes of the week on the leaderboard, interact with club members on discussion boards, share news and updates and post announcements all via your phone, to keep the club active, motivating and growing."
There are already 134,391 active clubs on Strava. If you haven't already, why not join the Sportive.com club and check out Strava's new features for yourself.
The new features are available now for Strava on iOS and Android.
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