Cycling safety app Busby goes cost-free, with premium upgrade for key workers

One of the few positives to come out of the Covid-19 pandemic is that we are seeing more and more people cycling.

Whether cycling to work or getting daily exercise during lockdown, cycling is now a significant part of many people's lives - and with the Government supporting sustainable transport with a £2 billion package, we have to hope the rise in bicycle use will continue.

To help encourage more riders on to the roads, Busby has launched the next generation of their cycling safety app as a free download.

Launched in 2019, Busby is a simple incident detection app which uses sensors in your mobile phone to automatically detect a crash or a fall, geolocate your position and alert your emergency contacts.

If a user is involved in an incident, Busby gives them 30 seconds to move or respond. If there is no response, their location is sent to emergency contacts so help can arrive quickly.

Now available for free on any iOS and Android smartphones, Busby has active users in 24 countries across six continents - and, say Busby, has saved three lives already.

Free premium upgrade for NHS and key workers

Busby will also be offering key workers and NHS staff a free upgrade to Busby Premium for the next six months.

Busby premium offers more features such as greater partner discounts and the addition of more emergency contacts in the event of an incident. To take advantage of this offer, eligibile workers should email [email protected].

James Duffy, Busby Co-Founder and Commercial Director explains: "Busby is made by the community for the community. We started developing the technology after our friend and co-founder Barry, was almost killed in a cycling accident involving a van several years ago.

"We set a goal to build a safety brand defined by something different."

Busby does not collect or store users' data, but has worked closely with cyclists, commuters, parent groups and other road users to develop the app,

The aim, say Busby, is to reassure cyclists and their families or loved ones: "With increased cycling traffic on the roads, it is inevitable that incidents will occur and while they are rare, the Busby Cycling Safety App offers both "back-up" and practical support should an accident happen."

Kirk Ryan, Busby Co-Founder and Technical Director adds: "I've been overwhelmed with the feedback and praise for Busby from within the cycling community.

"Our recent investment will allow us to get Busby out to even more cyclists than ever before and accelerate our ambitious plans for future developments that will also benefit the cycling community.

"We look forward to bringing Busby 2.0 out shortly!"

Busby is available to download for free at www.linktr.ee/busbyio or www.k-safe.com, or search for the app in your app store.