Wye Valley Brewery Sportive

The Wye Valley Brewery Sportive is a fantastic cycle through the Malvern countryside from one of the best breweries in the West Midlands taking you along the most scenic routes. With two distances of 60km (37 miles) and 85 km (53 miles) this sportive is for everyone!

This late season sportive is set in the beautiful rolling Herefordshire countryside between the Malvern’s and the Wye Valley. 

This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.

After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing - Land of Hope & Glory.

Date: Sunday 31st August 2025

Event Type: Road

Event HQ: Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG

Half Pint - 60km (37 miles)

Full Pint - 85km (53 miles)

Entry Fee: Half Pint £30 / Full Pint £37.50

Registration open: From 8.00am onwards

Start Time: 9:00 am onwards