Ribble Cycles opens Birmingham showroom

British online bike brand Ribble Cycles has opened the doors to a new flagship showroom in Birmingham.

Located in the city's prestigious Mailbox shopping centre alongside Harvey Nichols and the Malmaison Hotel, the new permanent showroom will play host to Ribble's new 2017 bike range including the brand new Ultimate SL, reworked R872 and the popular Sportive Racing.

Cyclists can view and get fitted for the entire Ribble range at the brand's new flagship showroom in Birmingham.

Founded in 1897, Ribble Cycles offers a direct sales model via its website but is continuing to develop a physical presence; in addition to the Mailbox, Ribble opened a pop-up showroom in Cardiff St David's shopping centre last year.

Customers visiting the Mailbox showroom can see Ribble's award-winning online-only bikes up close and personal, while also taking advantage of expert knowledge from Ribble's trained staff who can assist with their bike requirements. A specially-made bike rig will enable visitors to try for fit any model or size of Ribble bikes.

Staff will also take customers through Ribble's pioneering and updated Bike Builder, a service which allows customers to spec their perfect bike to their exacting requirements. Instore service and advice points allow access to Ribble's entire catalogue, and orders placed in the showroom will be delivered either via click and collect to the showroom or direct to a home address or workplace.

Jon Owen, CEO of Ribble Cycles says: "After our exciting pop up showroom initiative in Cardiff, we're delighted to open a permanent show room in Birmingham's Mailbox, a brilliant and high quality central destination for the UK."

He added: "Ribble Cycles offers unrivalled customisation with incredible value because of our direct sales model. The addition of our new showrooms means that much of England will be able to conveniently see our full range up close and get expert advice in-person."

As with other popular direct sales brands like Canyon, Ribble offers a 30-day test period on bike sales and a six-year warranty on Ribble branded frames and forks.

To check out the full range before you visit, go to www.ribblecycles.co.uk.